XDA Maryland 4-2018 Robert and Kenan
XDA Maryland 4-2018 pro street Finalist Mark G (left) would go on to win it.
The newest Teasley XDA Maryland 4-2018
Dale Hamilton Friday Night Gamblers race winner
Spencer Claycomb real Street winner and track record holder.XDA Maryland 4-2018
XDA Maryland 4-2018
XDA Maryland 4-2018
XDA Maryland 4-2018
Rickey Gadson Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
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Welcome to JT Norton.com 1994-2018

Creativity Taken Seriously

I do all the drag racing stuff because I love the people and the sport but I love covering events where people have dedicated themselves to their passion. I do enjoy covering other events because watching people compete realu brings out every emotion and makes for some great images. That is why I don't just focus on actions but everything else that makes up an event. my email is jack@jtnorton.com if you have any questions or request for my services. I do event photography, social media page management and or administrative promotions, caricatures, cartoons, shirts and more. I do real estate and product 3rd party photography. This means if you want to buy something and you don't live there you can send me to take videos and pictures or the property or merchandise you are interested in.

Spencer Claycomb Mancup April 2018: he is in the back walking past the couple. Spencer is a great guy and has an interesting group of friends that love to rag each other so I try and keep it going when I can, like with this photo humor meme.

Do not confuse me with a traditional photographer because I do a lot more than that. I do take pictures but the way I shoot is not exactly how a normal photographer works. I look to capture or record moments for communication, promotion and real time posting not necessarily for its technical accuracy. Now you may think I'm being a bit negative but I know what my audience wants to see. If I need to get technical I can and do have reflectors, light kits, backdrops, education and the experience to be technical when it's needed. My images are based on what the participants have told me they want to see or what my years of doing this stuff has given me the experience to predict. The one thing that sets me a part from others is I DO NOT stop moving and do not stop looking. If the staff is doing track prep I will move into the lanes, if there is a break in ceremonies (wedding, birthdays etc..) I will move to the guest. I never stop looking a simple interaction could be that one image I'm spending my lifetime trying to get.

A bunch of JT's by JT Norton.

Social media is a great tool to gauge how something is working for me but it's more importantly is about building relationships. Which for me is MORE important than the coverage that I help with at these events. I really do know many of the racers personally. Having a strong online presence with them and is a great way to learn and keep in tune with who you represent or allow you to reach your audience. It also takes being creative so it does not become repetitive for your viewer and for yourself. Keep in mind there are plenty of photographs being taken but the trick is to capture something different. I take a considerable amount of time getting to know the subject matter and people participating in the event I'm supporting. When you take time to know them and talk to them you'll find out pretty quick that what you assume they want to see is not you were expecting.

It's not all drag racing I cover all kinds of events where people are having a blast from 5-2018

What makes me different?

It’s because I’m capturing content to be posted for an specific audience other than just the participants. I'm not necessarily doing it for a monetary gain or a news article. I do make sure I get a few of those typical shots because I can use those to pull in viewers. I take time to learn the event subject matter, people and their families because it helps me shoot for them and their audience. I'm not there to take pictures I'm there to capture photographs.

Now my photo-humor (MEME) and cartoons are effective because they keep my audience close when we are not at an event and allows us to stayed entertained. I do manage a few pages and I'm an admin on a couple more and these are effective because we see them all the time but they usually contain some famous person. I like the fact that when you come to my site or see my content you really don’t know what’s coming because I will come at you in several ways. Everything is done and posted with thought because the placement of material needs be done at a certain time of day and in a certain way.

Robert Parker 211 2018: Parker made a lot of changes to the RPR211 machine for 2018. He finally got some bugs handled Sunday so it looks like we will have better luck at XDA ATCO.

I'm not getting rich doing this and if I was in it for the money I would've quit a long time ago. About 80% of the photographers that were doing it when I started are no longer doing it. Most people are not willing to do what I have done just to get to these events. 17 drag racing events alone in 2017. I'm a freelancer and as much as I would enjoy a steady gig with a company or team but if you know one send them my way please but I will go and do it regardless. One way get my gas or expenses covered is bulk pricing where a racer, company or participant pays me a flat rate and they get all images I take of them or their team. Some have me there because they want me to drive traffic to their pages during the event on there social media page. My presence alone can drive up activity on a page by 4 to 5 times it's normal levels and frees up the company or people to focus on the event.

An event in April I was supporting an event for a page page but then the same page was covering another event the following weekend where I was NOT present the page organic reach was down 156,671.

Keeping content on a page fresh is very effective in getting and keeping visitors. Each visitor weather they click like or not extends your reach and branches you out to other pages and profiles. During an NHRA early this year on one of my racer's page was out performing the NHRA page on Friday.

I have built a positive reputation for myself and it's extremely important to me. These racers know I will not trash them, share drama, or make them look bad. {What is said between us stays between us} and it has always been that way with me. If I plan to post something I will tell them in advance and make sure they are ok with. Something as simple as not taking a picture of their bikes with the clutch covers off will win you brownie points. Never assume what your doing is more important than what they are doing after a while you understand their activity.

I'm right at home creating stuff and I really do enjoy reporting on what people love to do. Weather its drag racing or anything else because when people are passionate about something they come alive and will show you every emotion they have and love capturing it for them. weather it is motorsports or any other type of event.

About JT
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XDA MDIR Track 2018

XDA MDIR Pits 2018

XDA MDIR Staging 2018
ManCup SGMP Track 2018
ManCup SGMP Staging 2018
Mancup 2018
XDA 2018
NHDRO 2018
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Frankie Stotz

Justin Shakir

Kelly Clontz

Luis Hornedo
Mitch Brown
Pablo Gonzalez
Richard Gadson
Spencer Claycomb
Terence Angela
Profiles pending
Alisha Malone
Robert Parker
Dusty Brazel
Dustin Lee
Robin Procopio
Andie Rawlings
Kim Morrell
Chris Hand
Dave Vantine

More Pages Coming Soon!