JTNorton.com SDR Ultra Street Sponsored 2016 and 2017 Orlando Speedworld Dragway

Welcome to JT Norton.com 1994-2018

Creativity Taken Seriously

For those new coming here I welcome you and to everyone else thanks for coming back. First and foremost I do all the drag racing stuff because I love the people and the sport but no I'm not limited to motorsports. Now when you first come here or visit me on social media usually the first reaction
I get is ..."So you're a photographer."
Then I have to try and explain all this stuff I do so here is a brief over view or as brief as I can make it.



Frankie Stotz Manufacturers Cup April 2018: He was waiting for another machine to pull up and had already looked back once. I grabbed the 135mm and got several shots of him looking from the competitor to the staff member controlling tree.

First you should not confuse me with a traditional photographer because I do a lot more than that. I do take pictures but the way I shoot is not exactly how a normal photographer works. I look to capture or record moments for communication, promotion and real time posting not necessarily for its technical accuracy. Now you may think I'm being a bit negative but I know what my audience wants to see. If I need to get technical I can and do have reflectors, light kits, backdrops,education and the experience to be technical when it's needed. My images are based on what the participants have told me they want to see or what my years of doing this stuff has given me the experience to predict. The one thing that sets me a part from others is I DO NOT stop moving and do not stop looking. If the staff is doing track prep I will move into the lanes, if there is a break in ceremonies (wedding, birthdays etc..) I focus on guest... hee hee get it focus?... I crack myself up...
I have had other experienced photographers and media personnel ask me...

"How can you be in so many places at once and how have you not fallen over yet?"
I always smile because some of them are almost half my age.

I did get a kick out of one of them who commented at the 2018 Gatornationals. He came walking down the pit lane and I was sitting with my sponsored teammates F@ST / Andie Rawlings. He stopped smiled and said "Wait you're sitting still are you ok? There is something very wrong here!" since I was covering a team I did not need to be all over the place like I normally am.


Andie Rawlings 2018:Gatornationals 2018 by JT Norton.


Social media is a great tool to gauge how something is working for me but it's more importantly is about building relationships. Which for me is MORE important than the coverage that I help with at these events. I really do know many of the racers personally. Having a strong online presence is a great way to learn and keep in tune with who you represent or allow you to reach your audience. It also takes being creative so it does not become repetitive for your viewer and for yourself. Keep in mind there are plenty of photographs being taken but the trick is to capture something different. I take a considerable amount of time getting to know the subject matter and people participating in the event I'm supporting. When you take time to know them and talk to them you'll find out pretty quick that what you assume they want to see is not you were expecting.


Preston Bartlett Manufacturers Cup April 2018: Preston would go to win this event. He comes off a 2017 Pro Fuel Harley Championship

You might want to ask...

"Isn't that what most photographers are doing anyways?"

Well actually ... no most do not.

I will be quick to point out that it’s not because I rock and they suck. It’s because I’m capturing content to be posted as quickly as possible for a larger audience other than just the participants. Weather its via my camera or my cell phone, I'm not necessarily doing it for a monetary gain or a news article. I do make sure I get a few of those typical shots because I can use those to pull in viewers. For the record my camera is synced to my cellphone so many times it is not a cell phone image I'm using. I get to know the people and their families because it helps me shoot for them.


Example: Last year an experienced photographer came up to sell a racer a picture. We were in the pits BSing about something non-race related. I got up and moved on so the photographer could do his business. A bit later the racer came up to me while I was talking with some another racers and said "It wasn't even me in the picture." Now this racer is VERY well known and I thought it was odd the photographer did not know who he was was after all this time being involved in the sport. BUT I will defend the photographer because this is his business and it is extremely difficult to keep up with everyone. For me I will sacrifice getting a picture just to get to know the person but that's hard to do when your business is selling photographs.


Now my photo-humor (MEME) and cartoons are effective because they keep my audience close when we are not at an event and allows us to stayed entertained. I do manage a few pages and I'm an ADMIN on a couple more and these are effective because we see them all the time but they usually contain some famous person. I like the fact that when you come to my site or see my content you really don’t know what’s coming because I will come at you in several ways. Everything is done and posted with thought because the placement of material needs be done at a certain time of day and in a certain way.

Robert Parker 211 2017: I was trying a new viewpoint at Galot Motorsports Park.

I'm not getting rich doing this and if I was in it for the money I would've quit a long time ago. About 80% of the photographers that were doing it when I started are no longer doing it. Most people are not willing to do what I have done just to get to these races. I'm a freelancer and as much as I would enjoy a steady gig with a company or team I will still go and do it regardless. One way get my gas or expenses covered is bulk pricing so a racer, company or participant pay me a flat rate and they get all images I take of them or their team. Some have me there because they want me to drive traffic during the event on there social media page. My presence alone can drive up activity on a page by 4 to 5 times it's normal levels and frees up the company or people to focus on the event.


Keeping content on a page fresh is very effective in getting and keeping visitors. Each visitor weather they click like or not extends your reach and branches you out to other pages and profiles. During an NHRA early this year on one of my racer's page was out performing the NHRA page on Friday. I have built a positive reputation for myself and it's extremely important to have this. These racers know I will not trash them, share drama, or make them look bad. {What is said between us stays between us} and it has always been that way with me. If I plan to post something I will tell them in advance and make sure they are ok with. Something as simple as not taking a picture of their bikes with the clutch covers off will win you brownie points. Never assume what your doing is more important than what they are doing after a while you understand their activity.


I'm right at home creating stuff and I really do enjoy reporting on what people love to do. Weather its drag racing or anything else because when people are passionate about something they come alive and will show you every emotion they have and love capturing it for them. weather it is motorsports or any other type of event. These are series that offer you and your family some great weekend fun and not break the bank.You can go up and talk to these ladies and gentlemen and also see some of the amazing machines and exciting racing



the dad Claycomb a favorite from 2017
Gatornationals 2018
Gatornationals 2018 JTNorton.com
Gatornationals 2018 JTNorton.com
Mancup 2017 JTNorton.com
Gatornationals 2018 JTNorton.com
Gatornationals 2018 JTNorton.com
Manufacturers Cup 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
Mancup April 2018 by JTNorton.com
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Support JT via Paypal

Home Page
About JT
JT Q&A
Special Thanks
Drag Races
MEME
JT Art Store
4 the non-motorsports visitors
Alligators

Altered States

Beaches

B&W Modifications
Cartoons
Colorado Fair 2008
Colorado
Computer Art
Clicked Stupid
Ink Works
Osprey
Sunrise / Sunset
Snakes
Drag Town
...more to come
JT Norton Sponsored
Kim Morrell
Robert Parker
Andie Rawlings

Mancup 2018
XDA 2018
NHDRO 2018
Pro Street & Pro stock
What's up with Dragbike.com?
Top Fuel

Frankie Stotz

Justin Shakir

Luis Hornedo

Mitch Brown

Pablo Gonzalez

Richard Gadson
Spencer Claycomb
Terence Angela
Profiles pending
Alisha Malone
Robert Parker
Dusty Brazel
Dustin Lee
Robin Procopio
Andie Rawlings
Kim Morrell
Chris Hand
Dave Vantine

Pages Coming Soon!




Home Page
About JT
JT Q&A
Special Thanks
Drag Races
MEME
JT Art Store
4 the non-motorsports visitors
Alligators

Altered States
Beaches
B&W Modifications
Cartoons
Colorado Fair 2008
Colorado
Computer Art
Clicked Stupid
Ink Works
Osprey
Sunrise / Sunset
Snakes
Drag Town
...more to come
JT Norton Sponsored
Kim Morrell
Robert Parker
Andie Rawlings

Mancup 2018
XDA 2018
NHDRO 2018
Pro Street & Pro stock
What's up with Dragbike.com?
Top Fuel

Frankie Stotz

Justin Shakir

Luis Hornedo

Mitch Brown

Pablo Gonzalez

Richard Gadson
Spencer Claycomb
Terence Angela
Profiles pending
Alisha Malone
Robert Parker
Dusty Brazel
Dustin Lee
Robin Procopio
Andie Rawlings
Kim Morrell
Chris Hand
Dave Vantine

Pages Coming Soon!